Caberfae Peaks is where I learned to snowboard. At just 15 miles west or so down M-55 from my parents cottage in Cadillac, MI this is what I consider my home hill. My brother and I over the years have rode just about everything there except I-75 as it never seems to be open for shredding. Either that or someone opens it for a moment and one guy pushes all the snow off of it and they gotta close it down again. If you are gonna go off-piste double black then you need to go committed and shred that shit. It's no place for snowplows and falling leaves. You either got it or you don't. But I digress.

This resort has a special place in my heart and holds a lot of wonderful memories for me. At some point they updated their signage and branding while I was just a kid. The logo is dated now and it definitely shows its age and is a head nod to the time period it was created in. I decided to redesign it to make it time-proof and that is what you see before you. The typeface is a nod to the past utilizing the font that appeared on my parents season passes in the 1978-1979 winter season. The peaks themselves are clean and modern and and identify themselves by position and color as north and south peaks. 

This is Caberfae elevated. This is signage, branding, logos, etc that brings them into the now and creates a timeless logo that respects their past and present. Great graphic design can completely elevate and this in my opinion is a great example of that. Caberfae...let's talk and make this happen!